"The A L T E R N A T I V E"

Let's start off by defining what alternative means. By definition alternative is anything different from the usual or conventional. Given the recent years of West Coast Hip Hop being closer to noise pollution than anything else; we are ushered into the dawn of a new era and carried on the back of a brilliant producer by the name of Rick "The Alternative" Hughes.

Where Have All the Saturday Morning Cartoons Gone

Remember when basic television stations would fight for your attention on Saturday mornings, I do. I remember when ABC, FOX and WB would show a Saturday Morning cartoon preview show the night before and being super excited to catch the new shit the next day. But now, nothing and I mean nothing good is on anymore.

Creative Intelligence is...

...HERE. To independently create, share, inform, help, and refute the cookie cutter entertainment industry... Enter the world of M.E.R.C.U.R.Y.

Monday, February 28

Nike Dunk High by ?uestlove – Black Colorway

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A 3rd colorway has been added to the yellow and red for the ?uestlove Dunk High project. Its an all blacked out leather sneaker with the logo for the famous Roots drummer on the heel. The entire collection will be released on March 4th. Check it.


Video | Jay-Z - "Evolution Of My Style"

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Jay-Z has launched his iPhone/iPad application and recently posted a video to his YouTube page about his rap style evolution. Some may know that Jay was accused from the time he cut his first album and even before he was in the spotlight of changing his style to be slower like that of Jazz O (who was supposedly a friend of Jay back in the day) because Jay's flow style was fast like on "Jigga What, Jigga Who?". I remember having conversations back in 2002 with some friends/clients of Jazz O about how much Jazz O hated Jay-Z for stealing his style. I am glad that Jay-Z finally commented on this subject because it has been a topic over the years that was never addressed from his side. Check it.


Saturday, February 26

Well Hello There!

by L.A. Nice 0 comments

I know, long time, no talk too. Mucho apologies. Anywho, I wanted to share something I stubbled upon a few weeks. The Black Power Mixtape. Check it out!


Friday, February 25

Mishka Spring 2011 Lookbook

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Check out the complete lookbook from Mishka's 1st Delivery for Spring 2011 featuring a host of notable  musical people that you should know including Stalley and Prince Terrence of Hussle Club. The collection is now available online.


Video | UVT Presents: Wive’s Tales Part 3

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With the Pop Up Shop/Art Show at the doorstep of Black Scale in San Francisco being just hours away, Us Versus Them drops the final installment of "Wive's Tales" featuring the likes of Menso, a very dope artist out of Escondido, Cali from Heritage Tattoo. Check it.


Nike Air Max 90 Premium Quickstrike – Confederação Brasileira de Futebol Pack

by B. Regular 0 comments

The Brazilian Soccer (Football) Team is being honored with these AM 90's that are blacked out from top to bottom. Do not be fooled, these are not without their "luxury" materials with the ostrich leather and "CBF" styling on the upper heel. Available now at Six Feet Under. Check it.


Tuesday, February 22

Pure "Slush"

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Art | Kami & Sasu Film

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Kami and Sasu are a husband and wife artist team that are know for their geometric murals. This short film was done during a show they had in Melbourne, Australia that showcases a piece they did at Melbourne Central. Check it.


Nike AC Dunk Vintage Quickstrike

by B. Regular 0 comments

Vintage Dunks are good for the arsenal. The release will be sometime in mid March and available in 4 colors. Check it.


Stussy Spring 2011

by B. Regular 0 comments

Stussy is going to release the Spring 2010 collection on February 25th, with a new collection from Stussy Deluxe to follow shortly after. The items will be available for purchase online or at your local chapter. Photography was done by RJ Staughnessy.


Monday, February 21

Video | UVT Presents: Wive’s Tales Part 2

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Us Versus Them continues their Wive's Tales short documentary series with the second installment featuring artist and co-owner of San Diego's Lucky Tattoo, Luke Wessman. A true soldier for the artform with his "Traditional Gangster" style. Check it.


Saturday, February 19

Video | Nike Basketball Presents "The Black Mamba"

by B. Regular 0 comments

Finally its here... "The Black Mamba". Kobe Bryant is The Black Mamba, Danny Trejo is The Crippler, Bruce Willis is Mister Suave, and Kanye West is The Boss. Directed by Robert Rodriguez. Enjoy!


HUF | Spring 2011 Delivery 1 Part 2

by B. Regular 0 comments

HUF drops the second part of the Spring 2011 collection. The footwear is always fresh. Check it.


Primitive x Black Scale Capsule

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The Black Scale and Primitive Capsule a new project that has been just landed. There are 2 tees in black and white with a snapback cap. These very limited edition items are available now at Primitive.


Thursday, February 17

Sale | Alife

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Wednesday, February 16

Alife | The Art Machine

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The Alife Art Machine is a collaborative art project produced by Alife, co-curated by Kathy Grayson of The Hole and made possible by the financial support of G-Shock. The Alife Art Machine has works from over 50 different artists with prices ranging from $10 to $1200. 

A screen set atop the machine plays a video that informs viewers about alife and directs buyers on how to use the machine, “Use the touchscreen interface below to make your selection… Most major credit cards are accepted.”

The works are arranged by price and with the exception of the Tees, one work hides another completely different work. So what you see in front of you could be a one-time opportunity.


Video | Dominate Another Day: Gadgets, Quickness, Explosives

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Specialist H is seen here running some test and even getting in the action for the new Jordans. He has also recruited the help of Agent D3 (Dwayne Wade) from additional demonstration. Enjoy!


Banksy Take Over | Los Angeles

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Banksy is in LA and has taken over a billboard on Sunset. Check it!


Teaser | Krew Spring 2011

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Krew shows a teaser of the Spring 2011 collection with a great black and white montage with good music to match. Check it.


Monday, February 14

Supreme Spring/Summer 2011 Collection | A Complete Look

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Supreme has been dropping bits and projects here and there creating much anticipation for the new collection. Now, as M.A.G.I.C. is just sparking off, Supreme is showing all of what will be releasing in the coming weeks including accessories like bike gloves with Cinelli, and skate decks with KAWS. Even dog bowls will make an appearance! Check it.


Visual Aid | Alexis Lopez

by B. Regular 0 comments

Since it is Valentine's Day and we don't have a gift for you, we decided to "re-gift" from the good people at Primitive. You can read the full interview with Alexis on their site. Enjoy.


Video | B Movie

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"B Movie" is a short film about Banksy with interviews, studio sessions, and the reasons why Banksy does what he does. It even includes how he started his style of graffiti. Check it.


Sunday, February 13

Music Video | Good Man

by B. Regular 0 comments

Great video. Enjoy.


Saturday, February 12

Undefeated x Converse | Poorman's Weapon Capsule Burgundy

by B. Regular 0 comments

On February 15th, Undefeated will be dropping yet another PMW (Poorman's Weapon) Capsule which is a collaboration between Undefeated and Converse but this time in Burgundy. The choice of color is definitely a good look with the helmet bag and jacket to go with it. You can pick these up at the Las Vegas location on the 15th, Los Angeles based locations on the 18th and online shortly after the release dates on the 21st.


Huf x Skate Mental | Clock & Tee

by B. Regular 0 comments

Huf and Skate Mental are dropping a clock and tee to illustrate what the Dirtbag Style is all about. The items will be available later today at HUF in San Francisco and Los Angeles. Check  it.


Friday, February 11

Pure "Survivor"

by B. Regular 0 comments

© Jodi Bieber, South Africa, Institute for Artist Management/Goodman Gallery for Time magazine
via World Press Photo (Please Read)


Thursday, February 10

Teaser Video | Mishka Spring 2011 Collection

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Mishka presents a teaser of their new collection featuring Neon Indian, Suckers, Das Racist, Roofeeo, AC Slater and The Captiain, and Stalley (download the mixtape). Photographed by Marley Kate with the directon of Matthew Caron.


Billionaire Boys Club | Molle System Military Backpack & Pouch

by B. Regular 0 comments

BBC will be dropping a new backpack and pouch this weekend with their new collection. Very well done.


?uestlove x Nike Dunk Hi Strap & Dunk Hi Bz

by B. Regular 0 comments

?uestlove and Nike make history with the new Dunk Hi. Pay close attention to the well know ?uestlove logo and the all new lace cover that buttons down. These very special sneakers are available at Undftd in Japan. Check it.


Wednesday, February 9

Star Wars x Addict | "Icon Series"

by B. Regular 0 comments

Star Wars and Addict are putting out the second installment of the "Icon Series" but this round is designed by Mitch. The graphics include a Stormtrooper, AT-AT Pilot, and Bobafett on your choice of black or white tees. Available now at Addict.


Pure "Fire"

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Sale | Tradition Spring Sale

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Be sure to stop through Tradition to get laced up. It will be the best decision you made in a long time!


Sale | DQM New York

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There are 2 Sales going on at the same time at DQM. The Sample Sale and the Winter Sale. Click on the image to get the goods.


Download | Mishka presents Stalley - Lincoln Way Nights (Intelligent Trunk Music)

by B. Regular 0 comments

A new mixtape from Stalley presented by Mishka. This is just good music. For those in the New York, Stalley will be performing on Friday, February 11th at the Mishka Store. Peep the flyer below. Click on the image to above to download.


Tuesday, February 8

Watches | Nixon Rubber Player Spring 2011

by B. Regular 1 comments

Nixon drops 3 new colors for Spring for the Rubber Player. You can pick one up at a Nixon retailer or on the Nixon Online Store.


Video | UVT Presents: Wive’s Tales Part 1

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Us Versus Them has a pop up shop opening later this month on February 25th that will be the launch of their Spring 2011 collection within the confines of Black Scale's space in the Bay Area. The release will have additional limited edition pieces curated by Us Versus Them Co-Founder, Mike Glory featuring works from the talented Luke Wessman, Menso, and Frankie Caraccioli. The videos will introduce each artist before the launch date.


Video | 13th Witness Reel

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13th Witness. A true genius behind the lens. Check out their 2011 Reel. Enjoy.


Events | Game Time: The Next Chapter of Clyde

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An event you do not want to miss.


Monday, February 7

Tribute Documentary | J Dilla "Still Shining"

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"Created in 2006, this remembrance piece is created as a tribute to the memory and legacy of James 'J.Dilla' Yancey. This is a piece designed for his fans and supporters who knew of his accomplishments before February 2006 and those that have grown to appreciate his genius. Here, we gain a greater insight and understanding about our musical icon."


Download | Kenan Bell "31 Flavors"

by B. Regular 0 comments

Kenan Bell has finally released all tracks to "31 Flavors".


Video | MADE – Visions Of Visionaries With Jeff Staple

by B. Regular 0 comments

In the midst of prowling the world wide web for content, this interview was missed (my bad). A very interesting and positive interview with Jeff Staple, Founder and Creative Director of Staple Design. Step into the mind of the man behind the brand and the magazine, Reed Pages. Check it.


Music Video | Damien Marley & Nas "Patience"

by B. Regular 0 comments

The newest video from "Distant Relatives". Enjoy.


Saturday, February 5

Sale | Reed Space NYC

by B. Regular 0 comments

Click on the image to get the goods.


Staple x Timberland x Kinetics | 7 Eye Chukka Boot

by B. Regular 0 comments

Staple and Timberland for the win with Japanese retailer Kinetics on this design. Be sure to check out the individual websites. Its always a good look. Check it.


Sale | Stussy.com

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Click on the image to get the goods.


CLOT x Stussy | Firecracker Tee

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CLOT and Stussy drop a new tee just in time for the Chinese New Year. The tee is available now in white, black, and gray. Check it.


Visual Aid | Video: Tiffany in "Furious Love" by CafeGlow

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Custom Sneakers | Child's Play Nike Dunks by Diversitile

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Diversitile's latest project are Nike Dunks with a design inspired buy "Child's Play". The sneakers include all aspects of Chucky including his knife and a blood stained Swoosh. Check it.


Sale | Dearly Departed

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Click on the image to get the goods.


Crooks & Castles x Mosley Tribes | Black Gloss Castellano Sunglasses

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Organized crime inspired sunglasses by Crooks & Castles and Mosley Tribes. Only 100 pairs were made and they are available now. Check it.


Video | Jordan - Dominate Another Day: Rocket Shoes

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Specialist H is testing/playing with rocket power. Enjoy.